ENGAGE360
3D + AR in-store accessory visualizer. 155% average PNVR increase.
We Didn't Follow the Industry. We Built It.
30 years. $1B on NASDAQ. 15,000+ dealers. The original Parts.com team, now bringing that same innovation to Ford accessories.
30+
Years in Automotive Tech
15,000+
Dealer Installations
$500M+
Online Parts Sales
JD Power
Verified
The Original Parts.com Team
Before anyone else, we sold auto parts online.
In 1994, the team behind SmartDealer Technologies launched one of the world's first automotive parts e-commerce platforms — years before the industry knew what that meant. By 1998, Scott Anderson founded and launched Parts.com on NASDAQ, peaking at $1 billion in market cap and powering AutoNation's entire online fulfillment operation.
From there, the team built TradeMotion, the first SaaS platform for OEM parts and accessories, trusted by Volkswagen, Subaru, Kia, Nissan, and Chrysler/Mopar. When Reynolds and Reynolds acquired it, the team stepped away. Not because the work was done, but because the next wave was coming.
That next wave is FordEngage. Built on 30 years of dealer relationships, OEM trust, and deep accessories expertise. Now purpose-built for Ford dealers.
- 1994UEP / First automotive parts e-commerce
- 1998Parts.com launches on NASDAQ, peaks at $1B market cap
- 2002TradeMotion: first OEM SaaS accessories platform
- 2013SmartDealer Technologies founded
- 2017Strategic partnership with AutoData (now JD Power) — white-label platform for Mopar, Ford, Isuzu, and GM
- 2018SmartDealer becomes Porsche's exclusive accessories and parts platform for Porsche of North America and all dealer parts and accessory sites
- 2026FordEngage: next-generation Ford accessories platform
Trusted by the biggest names in automotive
FordVolkswagenSubaruKiaNissanChrysler/MoparAutoNationJD Power
The FordEngage Platform
Three decades of innovation. One platform for Ford dealers.
VDP Widget
Vehicle-specific accessories on every car page. Drives impulse accessory add-ons at point of sale.
Learn More →
ENVY Pro eStore
OEM parts eCommerce platform. $500M+ in dealer sales powered.
Built by SmartDealer Technologies
SmartDealer Technologies is the Miami-based automotive technology company behind FordEngage. With two subsidiaries, PartSites LLC (dealer-facing eCommerce and accessory visualization) and InDesign Data LLC (DMS integration and data management), SmartDealer delivers the complete technology stack modern dealerships need. Every product is built on decades of OEM partnerships and dealer-first engineering.
175 SW 7th Street, Suite 2010, Miami, Florida 33130Subject Matter Experts. Proven Partners. Built for Ford.
FordEngage isn't a startup idea. It's the product of three decades building accessories technology for the world's biggest automotive brands. When you enroll, you're not betting on a new vendor. You're joining a platform with 30 years of proof.
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